#EVENTS360

Why Attend

The #EVENTS360 Experience offers an opportunity to connect with industry leaders on new and innovative approaches to events and marketing. As we redefine the "new normal", marketers have the opportunity to create more dynamic digital, hybrid and in-person experiences. #EVENTS360 is designed to help you create engaging experiences for attendees no matter where they are.

Specialized Marketing Sessions

The #EVENTS360 Experience is tailored specifically to what matters to your role, but you can hear what's important to other stakeholders by attending all of them. The theme for this event is Digital Event Hacks for the Enterprise - What we've learned, and what we're planning for 2021.

UPCOMING SESSIONS

July 23, 2020 | 10am-11:30am PDT
New Ways of Engagement for a Data-Driven Event Strategy

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July 30, 2020 | 10am-11:30am PDT
Systems of Engagement: Growing Pipeline with Digital Events

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August 6, 2020 | 10am-11:30am PDT
How Marketing Leaders are Reevaluating their Investments in the Current Environment

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AGENDA

July 23, 2020 | 10:00am-11:30am PDT / 1:00pm-2:30pm EDT

New Ways of Engagement for a Data-Driven Event Strategy

Program:

Panel: New Ways of Engagement for a Data-Driven Event Strategy
Session Break: 3 Ways to Get Attendees Engaging With Each Other Using an Event Mobile App
360 Networking Experience: Using Short Videos for Event Marketing with Sue Keogh

Panelists:

Celeste Bishop, Global Strategist, IBM Systems & Ecosystem Events
Laura Garcia, Regional Head of Marketing, Adobe Digital Experience
Shakirah Drumbore, Meeting Planner, Oticon

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July 30, 2020 | 10:00am-11:30am PDT / 1:00pm-2:30pm EDT

Systems of Engagement: Growing Pipeline with Digital Events

Program:

Panel: Systems of Engagement: Growing Pipeline with Digital Events
Session Break: 3 Tips for Elevating Digital Events with ABM
360 Networking Experience: Incentivizing Attendance and Meetings for Your Digital Events with Nina Butler

Panelists:

Chris Morse, Sr. Manager of Marketing Technology, Red Hat
Omar Al-Sinjari, Director of Marketing Technology, Thomson Reuters
Shirien Elamawy, Director of Demand Generation, Certain

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August 6, 2020 | 10:00am-11:30am PDT / 1:00pm-2:30pm EDT

How Marketing Leaders are Reevaluating their Investments in the Current Environment

Program:

Panel: How Marketing Leaders are Reevaluating their Investments in the Current Environment
Session Break: 3 Ways to Drive B2B Demand Generation in a Downturn with Drew Neisser
360 Networking Experience: Winning Mindset and Leading through Tough Times with Olympic Gold Medalist & Executive Coach Hannah MacLeod, MBE

Panelists:

John Beckmann, Head of PM - Meetings and Webinar, Zoom
Brenda Van der Steen, VP Marketing, Coresite
Ken Demma, Principal, Customer Dimensions

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Next #EVENTS360 Experience

Registration

UPCOMING SESSIONS

AGENDA

July 23, 2020 | 10:00am-11:30am PDT / 1:00pm-2:30pm EDT

New Ways of Engagement for a Data-Driven Event Strategy

Program:

Panelists:

July 30, 2020 | 10:00am-11:30am PDT / 1:00pm-2:30pm EDT

Systems of Engagement: Growing Pipeline with Digital Events

Program:

Panelists:

August 6, 2020 | 10:00am-11:30am PDT / 1:00pm-2:30pm EDT

How Marketing Leaders are Reevaluating their Investments in the Current Environment

Program:

Panelists: